Tag: Advertising

  • What It Means When Your Commercial Isn’t Airing

    What It Means When Your Commercial Isn’t Airing

    Recently I was chatting with a former student and she asked an interesting question. She shot a commercial, was paid for the session and a little usage, and then…nothing but holding fees. This happens quite a bit, but what does it mean? Here’s my explanation, but this answer only applies to union commercials shot under…

  • Analyzing the Voice Over in the Wells Fargo Apology Ad

    Analyzing the Voice Over in the Wells Fargo Apology Ad

    I was doing some research for a new eBook, and came across this TV spot for Wells Fargo. You can watch the video of this post here: I was fascinated by the spot’s VO. It’s amazingly well done. The spot is a 60 second long admission of guilt for defrauding consumers out of a lot…