Tag: commercials

  • What It Means When Your Commercial Isn’t Airing

    What It Means When Your Commercial Isn’t Airing

    Recently I was chatting with a former student and she asked an interesting question. She shot a commercial, was paid for the session and a little usage, and then…nothing but holding fees. This happens quite a bit, but what does it mean? Here’s my explanation, but this answer only applies to union commercials shot under…

  • Is There Any Honor In Commercials?

    Is There Any Honor In Commercials?

    The last time I heard an actor say, “I don’t want to do commercials,” was in the 1990’s. But much more recently I was asked by a young actor, “How do you do commercial work, voiceover, trade shows and everything else and feel like you’re not selling out?” Obviously this person was thinking in absolute…